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Houseowner — the first factory

Bosch had already relocated several times before he decided to build a factory. He had initially expected to rent out one or more of the floors, but this would not be the case. On the contrary — the Bosch factory constructed in 1901 kept on expanding into the surrounding buildings.

In 1905, The Bosch plant expanded within a few years from a single factory building to a sizeable site.

Step forth into the world — first sales offices

“…A foothold in Great Britain…” — this had long been the wish of Robert Bosch. In 1898, he founded the first Bosch company outside Germany in London together with the Englishman Frederic Simms. This was the first step onto the global market. Further sales offices quickly followed in other European countries.

Magnetos from Paris — first production abroad

After the United Kingdom, France was the largest European sales market for automobiles. Bosch started running a subsidiary company there in 1899. Business in the Paris branch could hardly have gone any better, and from 1905 on it was able to cover demand with the magneto ignition systems produced in its own plant within sight of the Eiffel Tower.

Motor racing — the first advertising

Around the turn of the century, the first major international motor races took place — a chance for automakers and suppliers to show off their prowess. The Belgian Camille Jenatzy won the Gordon Bennett Cup in lreland in 1903 in a Mercedes equipped with a Bosch ignitionsystem — thanks in part to the reliable Bosch ignition system, which stood up to the harshest conditions.