The 2024 Vietnam (Ho Chi Minh City) International Auto Parts and Aftermarket Service Exhibition (Automechanika Ho Chi Minh City) was held at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City from June 20 to 22. The exhibition is hosted by Messe Frankfurt, Germany, and is strongly supported by the Ministry of Industry and the Ministry of Transport of Vietnam. It has become one of the most professional events in the field of automobiles and auto parts in Vietnam. The Vietnamese media calls it the most influential auto show in Vietnam.

This year’s exhibition brought together 482 exhibitors from 23 countries and regions, with a total exhibition area of ​​22,600 square meters, an increase of 44% over the previous exhibition. Exhibitors come from the United Arab Emirates, Brazil, Poland, Germany, Georgia, South Korea, Canada, Malaysia, the United States, Peru, Japan, Thailand, Turkey, Spain, Singapore, Italy, India, Indonesia, the United Kingdom, Vietnam, China, Taiwan and Hong Kong. At the same time, nine major exhibition groups from South Korea, Malaysia, Thailand, Singapore, India, Indonesia, the United Kingdom, China and Taiwan will also send a strong lineup to find opportunities in the Vietnamese market.

Exhibits:

1. Components and systems: components and assemblies of automobile drive, chassis, body, electrical equipment and electronic systems, automobile interior, exterior, drive, driving, driving power and electronic control systems and modules.

2. Electronics and intelligent networking: electronic systems, comfort electronic products; intelligent networking; Internet of Things

3. Accessories and modifications: automobile accessories, special equipment, modification systems, performance systems, fine decoration.

4. Repair and maintenance: automobile service and repair equipment, body repair and painting, maintenance station construction and management.

5. Oils and lubricants

As for Chinese exhibitors, there are more than 200 Chinese enterprises participating in this exhibition, with a net area of ​​nearly 2,300 square meters. Among them, 19 exhibitors appeared in this exhibition in the form of personalized decoration, with a special decoration area of ​​more than 500 square meters, which is a significant increase compared with the previous exhibition. As the first-level agent of Automechanika Ho Chi Minh City, our company has organized 26 enterprises from inside and outside the province to participate in the exhibition, with an exhibition area of ​​324 square meters. The exhibitors from our province are mainly from Changzhou, Zhenjiang, Nanjing, Suzhou, Wuxi and other places, and the exhibits include adjusters, lights, bumpers, surrounds, grilles, bearings, injectors, filters, ball joints, buses, etc.

A company from Changzhou that mainly produces American and German car surrounds, the surrounds brought by Lamborghini and Mercedes-Benz were favored by buyers on site. The company said that with the development of the exhibition, the quality of buyers is getting higher and higher. Astra International from Indonesia showed great interest in its products. Astra International is the largest automobile manufacturer and dealer in Indonesia, the exclusive dealer of Toyota and Lexus passenger cars in Indonesia, and the core dealer of BMW, Peugeot, Daihatsu, Isuzu and other brands.

A company from Baoying that mainly produces sheet metal parts for Japanese cars has been participating in the Vietnam exhibition since its inception. According to the company, when they first came to the exhibition, although there were not as many customers on site as there are now, because there were fewer exhibitors, the customers they met on site all had clear purchasing intentions. At the same time, because they insisted on participating in the exhibition, they quickly successfully entered the Vietnamese market. This shows that it is very important to rationally plan exhibitions in emerging markets.

A company producing fuel injectors from Zhangjiagang said that the proportion of international customers at this year’s exhibition has increased significantly compared with previous years, and the company is very satisfied. In addition to Vietnam and neighboring countries, the customers received on site also include Australia, Fiji, Turkey, Ireland and other countries.

Vietnam Market Introduction

1. Superior geographical location

Vietnam is located in the eastern part of the Indochina Peninsula, bordering China to the north, Laos and Cambodia to the west, and the South China Sea to the east and south, with a land area of ​​329,556 square kilometers.

Ho Chi Minh City, formerly known as Saigon City, is one of the three central municipalities of Vietnam, the economic center of Vietnam, and the largest port and transportation hub in the country. Ho Chi Minh City is the largest industrial base in Vietnam. There are mainly textile, chemical, shipbuilding, machinery manufacturing, rice milling, brewing, sugar making and other factories and enterprises, and the industrial output value accounts for more than 30% of the national total industrial output value.

2. Strong growth in sales of imported cars

In May 2024 and the first five months of the Vietnamese auto market, the sales of imported cars grew strongly, in sharp contrast to the sales of domestically assembled cars. A recent report released by the Vietnam Automobile Manufacturers Association (VAMA) showed that the total car sales of VAMA members reached 25,794 units in May 2024, an increase of 6% from April 2024.

Among them, passenger car sales were 18,235 units, up 6%; commercial vehicles were 7,292 units, up 7%; and special-purpose vehicles were 267 units, down 4% from the previous month. Therefore, the passenger car segment remains the main pillar, accounting for 71% of total sales. Commercial vehicle sales achieved a growth rate of 7%, which is a positive sign of the recovery of social and economic activities.